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5 Options for Choosing a Country, Region, or Language Selector

For multinational or international companies, there are many choices when it comes to selectors. What’s most important is that you choose one that fits your business and you pay attention to the...

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Gaining Top Keyword Prominence & Dominance in Foreign Languages

Building links to foreign language websites can help you climb the SERPS far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword...

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How to Launch an English Only Global Search Marketing Campaign

With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...

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Sina Weibo Rolls Out Real-Time Search Engine

Sina Weibo has launched a real time search engine that allows people to search from a wide range of categories – posts, users, events, groups, votes and apps. Many senior marketers in China view Sina...

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The Other Googles: Succeeding on Foreign Search Engines

No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all...

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Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

For Google, April Fools Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life, including 8-Bit Maps, Chrome Multitask Mode, the YouTube...

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Worldwide Social Media Usage Trends in 2012

With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media benefits – for advertising, promotions, PR, customer...

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Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new,...

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How to Run Foreign Language PPC Campaigns

Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand...

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Inbound Marketing in Various Languages

The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when...

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How to Create a Successful Global PPC Campaign

Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase...

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The Growing Importance of International Mobile Search

For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...

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5 Reasons Why People Hate International Search Marketing

Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image...

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Marin Software Files for IPO

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more...

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Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social...

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Global Online Payment Methods

Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing...

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Pros & Cons of Directly Translating Multilingual Content vs. Using a Native...

Should you translate, localize, rewrite, or use a combination of all of those? Here's a breakdown of some of the benefits and drawbacks of directly translating your content as opposed to having it...

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Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources...

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The World Welcomes 2014 on Twitter, Reveals Usage Patterns

This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well as elements of tweets (retweets, links, hashtags, pictures)....

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Global Mobile Advertising Opportunities: Brazil. Russia, India & China

Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here's an overview and some tips on mobile marketing...

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